| “When
I was 9 years old I knew that I wanted a media career”. Jamie Orchard,
News Anchor and Senior Editor for Global Television and I were having coffee
in a West End coffee shop, and she confirmed that indeed, she had been
focussed on a career in media from an early age.
As the face of the Global news organization
in Montreal, one of the national network’s important markets, she’s come
a very long way from the school girl growing up in middle class Brossard. |
"When
I was 9 years old
I
knew that I wanted a media career.
|
It’s a journey that has taken Jamie to
the other side of Canada and back, through a variety of jobs and assignments
in radio and television to her job as News Anchor on the 6pm news at Global.
During our interview, it became apparent that she is a highly focussed
person, and a good example of the expression that “luck is when opportunity
meets preparedness.”
“My Dad is a news hound. We had the evening
news on every night during supper. Reading the newspaper was also an important
of his evening.” Jamie continues, “Maybe as a young person, that’s how
I got the notion that news was important, and it was something that I wanted
to do. I was quiet and shy, and I thought I was going to be a writer, but
television was also in the back of my mind.”
“I moved out on my own at 17. At the time,
my parents and I weren’t seeing eye-to-eye, although we get along really
well now. Perhaps I had a little growing up to do. I continued my schooling,
but I worked as at the Magic Pan, starting off washing dishes, then as
a waitress, and finally as a manager of one of the restaurants.”
While Jamie eventually graduated from the
highly regarded journalism program at Concordia, it didn’t start off well.
“I wasn’t accepted at first and had to go on a waiting list. I did get
into McGill, where I was taking an English degree with a focus on media
theory. However, it wasn’t my real goal, and I’m afraid my marks reflected
that. I was standing in line for second year registration, thinking that
I really didn’t want to do this, and on a whim I stepped out of the line
and called Lindsay Chrysler at Concordia.” It proved to be a fortuitous
call.
“Lindsay told me that they had tried to
reach me to tell me that I had been accepted from the waiting list to enter
Concordia’s journalism program! I had moved and my number had changed.”
Jamie was now into the three year program, where many of the teachers were
(and still are) working journalists in broadcast and print. “Both Lindsay
and Bob McDevitt were very encouraging and helpful.” Indeed, McDevitt later
provided a reference that would bring Jamie back to Montreal from British
Columbia.
Jamie did well at Concordia, and enjoyed
some very positive internships at The Gazette and Mix 96 radio; and graduated
in ’91. “CBC had just made massive cutbacks, and there were a lot of very
experienced people looking for jobs in Montreal. It wasn’t a good time
for a new graduate to be looking for work in this market.” Jamie had a
sister living in Vancouver, and she felt that there might be better opportunities
in BC. She sent out 56 applications – but the telephone didn’t ring. “I
shared an apartment, was serving pizzas and literally cleaning the toilets
in the pizza parlour.”
However, a program director at a Vernon
radio station in BC’s Okanogan Valley believed that his station would benefit
from having a woman on air. “I got the job! He told me I’d need my own
car to drive to the assignments and cover breaking news stories”. There
were just two problems – Jamie didn’t have a driver’s licence or own a
car. This would have stopped the job before it even started. She told her
new employer that she needed a couple of weeks to give notice to her employer,
and get herself out to Vernon.
“I called my Dad, and asked him for a loan
to buy a used car. Until then, it was the only time I had asked him for
help, and he agreed. Then I signed up for driving lessons, passed my test
and headed up to Vernon in this old Toyota Tercel that I bought for $2000.”
On the drive through the mountains, Jamie noticed that the steering seemed
wobbly, but she pushed on – anxious to get to her first broadcast job.
“The guy who sold me the car had a pang of conscience, and subsequently
called me to tell me that the front struts were badly rusted. Fortunately,
they held together on the mountain highway – but I did have to spend another
$500 to make the car safe to drive. My Dad came through again.”
Jamie noted that while she was realizing
her dream of starting her broadcast career, she wasn’t going to get rich
on her $13,500 income. She had to be very careful with her money. “I rented
from a lady who owned an apple orchard. She had cabins for the apple pickers,
and when I arrived in September most of the pickers had left. So I lived
in a picker’s cabin in the midst of an apple orchard for only $200 a month,
and she was very kind to me.”
“I did everything in Vernon. I read the
news, went out to do interviews and really met a lot of people in the community.
Every time there was a chance to go on air – I took it. They say it takes
time for broadcasters to ‘find’ their voices, and I ‘found’ my voice in
Vernon”.
Meanwhile, back in Montreal the job market
was beginning to loosen up. Terry Dimonte had moved to Mix 96 from CHOM.
Andrew Carter (now the morning man on CJAD) was the News Director and CHOM
and Oldies 990. They needed a news reader for the two stations on Greene
Avenue, and Andrew called Bob McDevitt for some recommendations. McDevitt
suggested Jamie.
“It was a chance to further my career,
and also to come back to Montreal. I read the news, did reporting and even
filled in on traffic if they need me.” Once again, Jamie took every opportunity
to get herself behind a microphone. She spent two years at CHOM, and her
friend and colleagues were suggesting that she try television.
“The CBC was the first place I called.
It happened that they needed someone to do the weather. I really wanted
to continue in the news, and they said that if I started with the weather
assignment that I’d eventually be able to do news. I was working with Dennis
Trudeau on Newswatch, and it was a good learning experience.” However,
there was a problem. Jamie had become very popular as the ‘Weather Lady’
and the folks at CBC didn’t want to tinker with a successful format. Jamie
was becoming increasingly frustrated.
CTV was starting an entertainment show
called Take One as part of their evening news broadcast, and they needed
a host for the daily 4 minute segment. While not ‘the news’ it was a solid
opportunity to do live television and to be a part of the larger news show.
“I was live every night for 3 ½ years, interviewing everyone from
Dustin Hoffman to The Dali Lama.” Jamie was also in the right place at
the right time. “Sometimes I’d fill in if someone was ill or on holiday.
I got to be news anchor on weekends. It was really good –even though I’d
be working seven days a week.” Still there was some frustration on Jamie’s
part at not being able to do more news. “One of the problems was that Take
One was really popular, and the station had signed a large sponsorship
contract with Bell. Naturally, they didn’t want to go to Bell and tell
them that the anchor of ‘their’ show was moving to news.”
While anxious to get more airtime as a
news anchor, the Montreal broadcast market opened considerable in 1997
when Global TV came to Quebec, with Montreal as its hub. However, their
licence called for alternative programming, which meant that instead of
a nightly news report, the station launched with a magazine styled show,
with Jamie Orchard as the host. “It was hard to leave CTV – I’d been there
nearly 4 years and it’s a close knit group. However, ‘Global Tonight’ was
the kind of opportunity that you don’t pass up.” Unfortunately, the show
only lasted 6 months.
“They kept the news team together, and
moved us to a morning time slot. Jamie anchored This Morning Live, which
was a big show spanning a 2 hour time span; and featured news, interviews
and entertainment. “We were live every day, and it was a big task to fill
that time.” After two and a half years, and with the show in a healthy
#1 ratings position, the opportunity came to move to the 6 pm evening news
as the senior anchor and editor.
While she is not editorializing, you can
see that Jamie has opinions about the items she is covering. “Bill Haugland
at CTV advised me to ‘always be yourself’. I’m an emotional person, and
you can see in my eyes that there are issues and items that affect me.
I work with The Missing Children’s Network, and when I’m doing a story
about a pedophile that gets a light sentence you’ll see that I don’t agree.”
In addition to The Missing Children’s Network,
Jamie has worked actively for The Action Centre in Lasalle with Kevin Harrison
and the Generations Foundation which provides breakfast and lunch programs
for school children. Jamie was instrumental in launching the Chair Aware
Challenge with CJAD, Global TV and The Gazette this year. She spent the
complete day in a wheel chair, and faced the same obstacles that Kevin
Harrison faces each day. “I had to be carried down the steps from my house,
lifted up onto the news set at work, and it affected me greatly. I was
completely frustrated, irritable in our production meetings and mentally
exhausted at the end of the day. I told Kevin that I had a new appreciation
for the obstacles that he faced on a daily basis”. Importantly, Jamie
and her colleagues raised $50,000 for The Action Centre.
As for the future, Jamie is optimistic
about the fortunes of Global TV in Montreal. “We’re going to celebrate
our tenth year in the marketplace next year, and we’re gaining momentum.”
Jamie continues; “We work hard to bring more than one source to a story.
We know we have to climb the ratings ladder, and I’m proud of our reporters
that go out and do two and three times the interviews that our competitors
do in order to provide Montrealers with a well-researched and balanced
coverage of the day’s news.”
All this is a long way from the little
girl in Brossard with an idea that she wanted a media career. However,
with the determination that has marked Jamie’s approach to her career,
and her passion for news; Jamie Orchard and Global News will be gaining
viewers in Montreal’s competitive television market.
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